User blog comment:Sokatsui/Zatanna Haters? Dislikers?/@comment-72.203.140.104-20120905235556/@comment-5188724-20120907012701

I guess that the American cartoon industry has learned that shipping sells? As great as ATLA is, it definately would'nt have gained so much popularity if the creators had not noticed their fan's love of shipping and worked their show around it. In fact, one of the major flaws of Legend of Korra is that the writers were too well informed about their fans and devoted too much of the show's first season span to the relationships. YJ just kind of followed this example and its apparently working.