User blog comment:ZorroOfTheBronx/Boomerang Channel to Broadcast YJ Reruns November 3rd/@comment-47881-20121030231523/@comment-34954086-20121030232908

iTunes people, i love you. That'd show CN that they can make money substantially even without the show airing. So they wouldn't lose too much by switching to a more exclusive channel which not everyone has. By doing so, since their main target audience of kids, typicaly have the Kid Package which boomerang is a part of, they won't lose them from the audience who're too young to realise how to watch via iTunes. It's a win from that since Boomerang would reap a higher premium by it's higher then standard cost.

I hate to admit it, but Cartoon Network did this fairly intelligently (from a economical perspective at least, morally they're still Dicks.)