User blog comment:Tupka217/Rumor roundup/@comment-167456-20121015183035/@comment-167456-20121015194522

Eh, something to do with capturing the target demographic. Cartoon Network benefit because the demographics overlap and ideally they want people to stay watching the channel, which is easier if the shows are adjacent than if you require young viewers to tune in multiple times a week. DC Comics benefit because people that may be introduced through one series are familiarised with other aspects of the wider DC universe, potentially leading them to become fans and invest in the comics. For fans I think the main benefit is the neat shorts.