Board Thread:Young Justice News/@comment-47881-20130128165351/@comment-1895174-20130130042832

Zergrinch wrote: @LoveWaffle

You have presented the legal view. I accept that, and will not be challenging you on the legal stuff.

However, I am presenting an economic view. Time Warner Inc. is known for having "silos". That is to say, its executives have carved out fiefdoms for themselves, and guard these fiefdoms jealously. Driven by selfish economic interest, these "warlords" aren't exactly chummy with the other warlords. If they can carve out a bigger piece of the pie (i.e. charge use fees for their characters from a division ran by another warlord), they most certainly will.

Yes, we know that it is in Time Warner's best interest to provide their properties with adequate exposure, as it will increase their overall value. But alas, office politics.

The economic view is to keep it all in-house. Licensing off the characters means they give up a large portion of the ad and merchandising revenue to the network they license it to. While it's true they still have to share the profits with Cartoon Network and the parent corporation, they're still getting a bigger cut by working with another Time Warner company.

Besides, Cartoon Network is still the highest-rated kids network. Even if neither company were connected through parent corporations, DC would first and foremost be selling their shows to Cartoon Network.